If you want growth or innovation beyond the bounds of your traditional business, if you want flexibility and agility from your organization, you need a different approach. When driving people to change their strategies and behaviors no longer works, substantial improvement will occur only when people change the thinking that informs their strategies and actions.

Innovation Associates has over 35 years experience helping companies foster the mindsets and skills that lead to extraordinary results. We are experts in how organizations embrace new modes of thinking and put that thinking into action.

These methods result in spirited, swift, entrepreneurial action across your entire organization, particularly in the face of uncertainty and volatility. Learning occurs at a deep, permanent level.

Through our consulting services and leadership development programs:

  • Your organization will achieve its aspirational goals and build lasting capabilities to continually evolve and change.
  • Your people will advance new ideas, take initiative, be smarter and more creative, and effectively navigate the complexity of your organization and its business environment.
  • Your teams will be aligned around a shared vision. They will inspire and evoke support from those around them, and will operate efficiently with well-honed meeting and decision making skills.
  • Your leaders will elicit entrepreneurial activity and create a culture conducive to innovation.



Over the years our work with clients has led to several highly regarded books as well as numerous published articles.

Just Start

In a world where you can no longer plan or predict your way to success, how can you achieve your most important goals? It’s a daunting question. But in today’s environment, where change is the only constant, it’s a question everyone must answer. This is true whether you are an innovator or an entrepreneur, a manager or a newly minted graduate. Just Start combines fascinating research with proven practices to deliver a reliable method for helping you advance toward your goals—despite the uncertainty that is all too common today.

The Art of Insight

We have all experienced it: the jolt of an insight arriving like a thunderclap, the metaphorical light bulb over your head as you drive to work, take a shower, or unload the dishwasher. These all-too-elusive “aha moments” come sporadically and without warning. But what if insights could be accessed more reliably in everyday life? In the Art of Insight, Charles Kiefer and Malcolm Constable provide the tools to make this possibility a reality.

The Fifth Discipline

In the long run the only sustainable competitive advantage is your organization’s ability to learn faster than the competition. IA co-founder Peter Senge’s bestselling book describes how companies can rid themselves of key learning “disabilities” that threaten their productivity and success by adopting the strategies of learning organizations. These strategies lead to organizations in which new and expansive patterns of thinking are nurtured, collective aspiration is set free, and people are continually learning how to create results they truly desire.

The Fifth Discipline Fieldbook

A step-by-step guide to implementing the ideas in The Fifth Discipline, this book includes case studies, exercises and practical tips for building a Learning Organization.

Fifth Discipline:
Fifth Discipline Fieldbook:
The Art of Insight:
Just Start:

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